I help gamechanger products & experiences get smart about their users to become must-have brands.
My approach starts with a client’s goals, and where they are today. Where do you want to take your brand this year, and in five years? What questions does your team keep circling around? We’ll develop a custom research plan to build the deep user knowledge - the fuel for your brand’s growth - to realize the potential of your brand, your users, and your team.
The results are transformative: You’ll deeply understand your users, putting them at the heart of everything your brand does and every decision your teams make. This means: More users, engaging with your brand and products more frequently, recommending your brand, becoming your growth engine. New products and initiatives from your brand that launch successfully, because your users are at the heart of it all.
Prior to becoming an independent consultant, I served as Director, Digital Strategic Insights at MTV. I started my career in innovative brand strategy and advertising agencies. These experiences grounded me in the power of insights in supercharging growth and loyalty for brands - and that research must be actionable and engaging to be useful.
Some of my other interests include skiing, small countries, art history, wine, and other people's business models.