About

I help gamechanger products & experiences get smart about their users to become must-have brands.

 

My approach starts with a client’s goals, and where they are today. Where do you want to take your brand this year, and in five years? What questions does your team keep circling around? We’ll develop a custom research plan to build the deep user knowledge - the fuel for your brand’s growth - to realize the potential of your brand, your users, and your team.

 

The results are transformative: You’ll deeply understand your users, putting them at the heart of everything your brand does and every decision your teams make. This means: More users, engaging with your brand and products more frequently, recommending your brand, becoming your growth engine. New products and initiatives from your brand that launch successfully, because your users are at the heart of it all.

 

Prior to becoming an independent consultant, I served as Director, Digital Strategic Insights at MTV. I started my career in innovative brand strategy and advertising agencies. These experiences grounded me in the power of insights in supercharging growth and loyalty for brands - and that research must be actionable and engaging to be useful.

 

Some of my other interests include skiing, small countries, art history, wine, and other people's business models.

Tasked with innovating and driving growth as the Marketing Lead, but tapped out of new avenues?
 
Running a product team that's about to launch, but nervous about performance?
 
Heading a research team with lots of quantitative data, but it’s creating more questions than answers?
 
Pressure to make a decision, but feel like you don’t have enough info or your team is just going by gut? ​
 
In my experience as a researcher, even the most innovative brands have so much untapped growth just waiting to be realized: it lies both within their existing users, and new groups they just haven’t connected with yet.
 
The most successful brands know exactly who they make things for and why their users love them- do you? I’ll help you deeply understand your users - putting them at the heart of everything your brand does and every decision your teams make.
 
The results:
- More users, engaging with your brand and products more frequently, recommending your brand, becoming your growth engine
- New products and initiatives from your brand that launch successfully, because your users are at the heart of it all
- Stress-free, confident decision making, ideation, innovation, collaboration
 
I'd love to help you uncover opportunities for driving growth, loyalty or hitting other brand goals - schedule time for a troubleshooting session with me at: brittaschell@gmail.com / calendly.com/brittaschell - look forward to connecting!